How is Your Agency Performing?

A recent article on MediaPost.com caught the attention of both specialized digital shops and traditional ad agency's. The article highlighted that traditional agencies are slow to embrace the new marketing paradigm and are marketers "...seek fresh approaches from digital shops..." They went on to mention how shops like Agency.com are now winning traditional work. Wow, what a wake up call for Madison Avenue and the rest of the agency world.

Take a look at the article here.