Website Optimizer Media Blitz

Here are some follow-up reviews, blog posts and general information following the announcement of Google's Website Optimizer.

ClickZ wrote a brief column. In it they highlight Google's partnering with us to provide consulting for the new technology. Also, Mark Wachen of Optimost comments on how this launch will increase awareness for the category. Read the article here.

The Official Google Analytics Blog also posted information about the Website Optimizer based on an announcement from Brett Crosby of Google. In the post they list a few Google partners who will be offering consulting, implementation and support for Website Optimizer, one of which was us. Check out the post here.

Google launches official press release on the new Website Optimizer tool - EpikOne's Alex Broussard quoted in it explaining the value of identifying key conversion elements quickly. Read more here.

Marketing VOX publishes post about Website Optimizer.

Just in - a great write up from E-Commerce Guide.

Multivariate Testing with AdWords Optimizer

The world of analytics keeps progressing and Google is leading the charge. A new feature in Google AdWords - Website Optimizer was released in beta today. The new feature allows for multivariate testing on AdWords campaigns. Once a tactic for sophisticated marketers and analysts, Google has provided a fairly streamlined tool for allowing any AdWords user to lift conversions with this dynamic tool. Here are the three steps to a successful multivariate test with Website Optimzer.

1. Methodology
You must identify the landing page you will be testing and then the elements on the page you can provide variants for. The goal typically is to convert more visitors on the landing page so consider what elements contribute to the goal - call to action, copy, images, headlines, etc. Plus what is the intended goal - with this test try to limit to one goal.

2. Configuration
Website Optimizer provides the framework for implementing the campaign however some technical aptitude will be needed. You need to modify some coding on the page with the variations of elements plus configure the AdWords tool for the experiment. However, having the framework for free is a big bonus - as other companies charge hefty fees for similar tools.

3. Measurement
There is no use doing steps 1 and 2 unless you plan on analyzing the experiment and using the results to drive decisions. Once you've determined the outcome with the highest probability to lift conversions, implement the changes and start experimenting with other pages.

The official Inside AdWords blog post.

To official beta signup.

If you are interested in having EpikOne work with you on any of the three steps get in touch here.

Google AdWords Seminars

The Google AdWords team has launched a nationwide seminar program to help companies get more out of the powerful paid search tool. Take a look at the schedule. Should be a good training opportunity to increase your knowledge of the AdWords interface - you'll be surprised how much flexibility AdWords has built in.

However, if it's Google Analytics you are looking to get more out of - I'd recommend taking a look at some of our firm's offerings. We've training individuals to fifty person marketing groups on the finer points of Analytics. Take a look at our Google Analytics Training sessions.