Analytics for an Intranet

Are You Tracking Your Intranet Usage?

If not you may want to consider the fact that IBM is rumored to potentially save almost $200M a year with its BluePages Intranet.

If you have an Intranet this post will be relevant; if you don't have one I'd recommend looking at your options which may include: a customized application, Intranets.com or our favorite, Wiki. Yes, that's right, our Intranet is powered by Wiki.

So many of us have been using web analytics to track marketing campaigns, visitor activity and content for our websites; but tracking an Intranet has been often overlooked. This task may not fall into the Marketing department - but maybe I.T., Operations, or the web team (unless your company has an Analytics Department).

The benefits of tracking your Intranet are immense. Here are a few scenarios:

* What are top downloaded forms?

With analytics you can find this out and post the top 10 on the homepage so employees inquire less when they can't find the document they need; therefore reducing the amount of administrative time.

* Is there a bottleneck in defined processes?

It's great that you are promoting employees to use the Intranet to submit time-off, reimbursement and other related tasks, but is the 6-step process losing users on the 3rd step? Sometimes looking at the analytics will highlight issues that arise with design, programming, etc.

In summary, it is just as important for a company using an Intranet as a business tool to assess the performance just as you would your website.