I was listening to an old podcast from Stephan Spencer's website that was Jim Sterne asking audience participants at E-Metrics 2004 to list their 10 Nastiest Web Analytics Problems. Well, there were quite a few so I decided to pick out a few that I think are still relevant today...
Implementation - Customers don't know how to setup tools themselves properly
and end up getting incorrect data - with both tagging or log analysis solutions.
Comment from Dave - This is still an issue today. Even with Google Analytics giving away the product for free, there is still a need for Professional Services to provide implementation, training, support and consulting. Google has decided to partner with industry experts to provide these Professional Services for Google Analytics.
Expectation - Customers need more than just a tool or product that supplies data. They need analysts who can interpret the data and provide ansers and recomendations.
Mirroring Data Across Applications & Making sense of multiple data sets
Web Analytics Tools and Marketing is a lot of work. Most individuals can't handle more work - can setup, but not provide ongoing analysis due to resource constraints.
Analytics is not tracking on new browsers (PDA) and Capturing Online Move to Offline
Timely Access to Data & Determining which KPI's are Needed, Plus Data Overload!
Aligning Analytics with a Single Individual - Selecting Online Business Coordinator
Executive Sponsorship or Buy-In and Educating Executives on Web Analytics
Friday, June 09, 2006
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